Comfort

The Electra Townie 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control. IT'S RIGHT FOR YOU IF… You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology, you'll experience the comfort and control of our unique frame geometry in great colors to choose from. THE TECH YOU GET Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. THE FINAL WORD The Townie 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. WHY YOU'LL LOVE IT - Bontrager 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Every Day is an Adventure. A bike that will turn every journey, path, and road into a joyride. Its comfort-focused frame and upright riding position keep the effort low and enjoyment high. Key Benefits - Built for Comfort. First and foremost, this bicycle is made for comfort with an upright riding position, lightweight feel and riding style, and a plush saddle combined with squishy front suspension that turns bumpy streets, parkland paths, and gravel roads into a smooth-sailing journey. - Easy on, Easy off. The Adventure begins with our lowest step-thru frame—a thoroughly modern take on a classic design, resulting in the easiest bicycle to kickstart your ride. Anyone can step on, set off, and park easily with the built-in kickstand. All that's left is enjoying the ride. - Style and Confidence. Plenty of smooth-shifting gears will ensure that every ride is a breeze, while trustworthy disc brakes and larger-volume tires will handle every road with ease and new-found confidence.

They say that every journey begins with a single step, but when that journey is related to exercise, that first step can sure be a doozy. It can be life-changing, however, and there's no better machine to take the plunge with than with the Roll. With its lightweight alloy low-entry frame that lets you easily put a foot down when needed, eight speeds of "go fast" MicroSHIFT gearing, stable and wide 650b tires, powerful hydraulic disc brakes, and low-entry design that makes it a easier to get on and off the bike, the Roll does everything in its power to encourage and motivate you to keep fit and get around in comfortable, efficient style. - Equipped with a Body Geometry Comfort Gel saddle, you can expect a supreme level of comfort anywhere you ride. It is ergonomically designed and scientifically tested to provide unmatched comfort and support while reducing pressure on soft tissue. - The Low-Entry Roll is made from our A1 Premium Aluminum, and it features our Ground Control Positioning that makes it easy to put a foot down when stopped. This Roll also comes ready with rack/fender mount, making it easy to carry extra weight. - Wide diameter, 650b x 2.3" Nimbus II Sport Reflect tires provide excellent traction, stability, and cushioning, which creates a safer, more reliable, and more comfortable ride on either paved or dirt roads. Plus, the reflective accents of the tire increase your visibility to motorists in low-light conditions.

Every Day is an Adventure. A bike that will turn every journey, path, and road into a joyride. Its comfort-focused frame and upright riding position keep the effort low and enjoyment high. Key Benefits - Built for Comfort. First and foremost, this bicycle is made for comfort with an upright riding position, lightweight feel and riding style, and a plush saddle combined with squishy front suspension that turns bumpy streets, parkland paths, and gravel roads into a smooth-sailing journey. - Easy on, Easy off. The Adventure begins with our lowest step-thru frame—a thoroughly modern take on a classic design, resulting in the easiest bicycle to kickstart your ride. Anyone can step on, set off, and park easily with the built-in kickstand. All that's left is enjoying the ride. - Style and Confidence. Plenty of smooth-shifting gears will ensure that every ride is a breeze, while trustworthy disc brakes and larger-volume tires will handle every road with ease and new-found confidence.